For 11 years, SIM has been actively monitoring supply chains of private label products of European retail. SIM has a frontrunner position to assist retailers and producers with expertise in supply chain information management, and on all types of data, certificates, and reports. However, monitoring and requesting data from the suppliers is a reactive process where only a snapshot of the current status is created. We were eager to innovate towards continuous monitoring to provide more transparency and real-time data. SIM embraced the emerging blockchain technology and developed the Powerchain to obtain continuous insights.
Supply chain transparency supports better decision making about products – both within your company and by consumers. How can you take this to the next level, with real-time tracking and traceability that clearly shows the origin of individual batches of products? SIM’s Powerchain is a traceability platform that lets you follow products through the supply chain, opening a line of communication between producers and consumers. The Powerchain is SIM’s blockchain solution, which democratizes the data in your supply chain, giving each participant a high-level overview of the product moving through the supply chain and the relevant information about the other participants. It also empowers participants to control their own data, by letting them decide with what information they share and with whom.
You can also support communication between consumer and producer, minimizing the distance between consumers and the people who make their food. Traceability and personalized storytelling about the specific first-mile producer creates a direct connection: the consumer can communicate with the producer – the person eating the banana, for example, could send a photo to the banana grower and ask them a question.