For 10 years, SIM has been actively monitoring supply chains of private label products of European retail. SIM has a frontrunner position to assist retailers and producers with expertise in supply chain information management, and on all types of data, certificates and reports. However, monitoring and requesting data from the suppliers is a reactive process where only a snapshot of the current status is created. We were eager to innovate towards continuous monitoring to provide more transparency and real time data. SIM embraced the emerging blockchain technology and developed the Powerchain to obtain continuous insights. Now, we are able to open up the chain. The Powerchain enables near real time data to be proactively logged and checked along the entire product journey. From the primary producer, through all the steps of the supply chain, every actor can immutably log their data in a safe, encrypted and distributed environment. Hereby, SIM has the expertise to help clients setting up their supply chain mapping, and to continuously monitor the data uploaded in the chain. The solution is an ongoing process where SIM is assuring her partners that all the products are continuously logged on the Powerchain and are in line with all the jointly agreed requirements. A major part of the solution is that the story of the product also becomes accessible to the consumer.