The starting point is to always have the right data our clients can trust, report and act on. In this program, the supply chain partners need to deliver proof of good working conditions on the plantations (based on Rainforest Alliance certifications), their efforts on preservation of nature and environment, and the constant food safety and the quality performance of the product in its journey through the supply chain. In addition, the available chain information is accessible for the consumer. By buying a bottle of orange juice and scanning the QR code on the package, the consumer is able to see which route it has taken before the orange juice arrives at the shelves at AH. The Powerchain minimizes the distance between the consumers and people at the begin of the supply chain. It is even possible for consumers to show appreciation to the pickers on the farms by sending them a like or comment through the Powerchain app. This project has ensured that the orange juice chain is now more transparent, there is real-time data sharing between partners and it has increased the trust and interaction between chain partners and consumers.