The chicken and the eggs

AH has the ambition to make all fresh supply chains transparent by 2025. The animal welfare ambition is to continually strive to improve the wellbeing of their egg laying chickens. Therefore, the requirement is now to deliver at least a 1-star BLK certification for all eggs sold at their stores.

The challenge

On top of transparency and animal welfare Albert Heijn wants to assure their consumers continuously about the provenance, the claims and the product information. They turned to SIM as their technology partner to make this happen. The key challenge was to facilitate the supply chain partners into transparency, animal welfare and consumer information.

The solution

Blockchain technology adds a level of truth, that all partners have access to at all times and at the same time. Therefore, we decided to develop a blockchain solution for the egg supply chain (from feed to fork). The Powerchain solution provides transparency about the product performance on its journey through the supply chain and the performance of all the actors. Data is captured and shared in detail through every step of the supply chain by every supply chain partner. For example about the living conditions of the chickens, the type of feeding and stable light schedules at farm level. This way risk areas like food safety, quality, animal welfare and environmental conditions are captured at batch level. All this information is logged into the Powerchain and now also made assessable to consumers, they can check this data at the individual egg! We developed a special website. The number on the egg gives the unique farm identification and links to the detailed information like the expiry date, the route of the eggs and the conditions of the chickens at the time of egg laying. Why not see for yourself?

CHECK-YOUR-EGG WEBSITE of AH

So the data logged to SIM Powerchain create a connection between consumer and farmer and the chickens. All participants are dedicated to strive for continuous improvements and that commitment is also made visible on the website.  Consumers can learn about the farmers and their stories. This can be checked by the consumer per individual egg.

SIM is the technology partner that verifies that the data on supply chain partners, the product and the batches is timely, accurate and complete. This can be seen by all actors including the consumer.

The role of SIM is to facilitate the discussion and consensus of which data to share with which supply chain partner. SIM designs and develops its own blockchain solution. We act as project manager to ensure an efficient coordination of the implementation.

The challenge

On top of transparency and animal welfare Albert Heijn wants to assure their consumers continuously about the provenance, the claims and the product information. They turned to SIM as their technology partner to make this happen. The key challenge was to facilitate the supply chain partners into transparency, animal welfare and consumer information.

The solution

Blockchain technology adds a level of truth, that all partners have access to at all times and at the same time. Therefore, we decided to develop a blockchain solution for the egg supply chain (from feed to fork). The Powerchain solution provides transparency about the product performance on its journey through the supply chain and the performance of all the actors. Data is captured and shared in detail through every step of the supply chain by every supply chain partner.

For example about the living conditions of the chickens, the type of feeding and stable light schedules at farm level. This way risk areas like food safety, quality, animal welfare and environmental conditions are captured at batch level. All this information is logged into the Powerchain and now also made assessable to consumers, they can check this data at the individual egg! We developed a special website. The number on the egg gives the unique farm identification and links to the detailed information like the expiry date, the route of the eggs and the conditions of the chickens at the time of egg laying. Why not see for yourself?

CHECK-YOUR-EGG WEBSITE of AH

So the data logged to SIM Powerchain create a connection between consumer and farmer and the chickens. All participants are dedicated to strive for continuous improvements and that commitment is also made visible on the website.  Consumers can learn about the farmers and their stories. This can be checked by the consumer per individual egg.

SIM is the technology partner that verifies that the data on supply chain partners, the product and the batches is timely, accurate and complete. This can be seen by all actors including the consumer.

The role of SIM is to facilitate the discussion and consensus of which data to share with which supply chain partner. SIM designs and develops its own blockchain solution. We act as project manager to ensure an efficient coordination of the implementation.

The Result

Flawless introduction of the continuous use of the blockchain technology on an industrial scale.

Via the website check-your-egg we created easy access to information for consumers

The Powerchain gives a name and a face to the farmers, so they can tell their stories on how they farm and what they want to improve

“We ensure that all information in a production chain is available, so that it is clear where, under what circumstances and by whom the products were made. And especially that this information can be trusted. With our technology, consumers now also have more background information available about the farmers, the environment and the animals behind the eggs they want to buy. We are committed to providing insight into as many chains as possible for Albert Heijn.”

– Leontien Hasselman-Plugge, CEO Supply Chain Information Management –

The SIM believes in collaboration and we enjoyed working with the following partners:

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