All loose bananas of PLUS are imported from Colombia and are Fairtrade certified since 2010. Currently, bananas are the most sold fresh food product in the PLUS supermarkets and are one of the most traded and consumed fruits in the world. This bears some negative side effects. The banana supply chains are under pressure because it causes negative impacts like environmental degradation, high water usage, and biodiversity loss. The environmental footprint and therefore the climate impact of the banana is significant. By making this supply chain transparent, it can help measure and monitor the environmental footprint of the individual actors in the banana supply chain. Therefore, PLUS, Fyffes and SIM worked together to take the traceability of the Fairtrade banana supply chain to the next level and make them climate neutral.